His come-up story reads as if he had a predetermined path to fame and a supernatural gift for realness. All this to say, the Benito effect has captured the ears and hearts of music fans everywhere. With a history-making Coachella headlining set on the horizon, Bad Bunny continues to set the bar for Latin and Spanish-language music. 1 record-breaking album Un Verano Sin Ti.Įl Conejo Malo asserts himself as a global icon, solidifying the spot of Spotify’s most-listened-to artist three years in a row and supporting the Latin music scene, garnering well-deserved recognition and success for the entire genre. Since then, he has released Oasis, his 2019 collab album with J Balvin, YHLQMDLG, Las Que No Iban a Salir, El Último Tour del Mundo, and No. Seriously, if you’re in your villain era, take notes because this is the closest thing to world domination I’ve ever seen.īad Bunny initially gained popularity on SoundCloud while working in a supermarket until he was signed to a label, and had his first runaway success “Soy Peor”, leading him to collaborate with a star-studded lineup, including Drake and Cardi B. Benito Antonio Martinez Ocasio, known by his stage name Bad Bunny, is a Puerto Rican Latin trap and reggaeton artist-as if you don’t already know-who has the globe in a chokehold. Did you know that when you Google Bad Bunny, the first question to populate based on recent searches is “why is Bad Bunny so popular?” To be clear, it’s not a dig, it’s a response to the phenomenon.
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